Meet the team

John Masters co-founded Workplace Vision because he saw very few global AV MSPs that had a committment to empowering IT service providers. John came to this view when working with many global enterprise clients through his senior leadership roles with AVMI and Diversified. John spent two years living in India, establishing and growing Diversified’s “Global Capability Centre”. Before turning entrepreneur at AVMI in 2011, John was an investment banker with Lehman Brothers, Enskilda Securities and Nomura., where he specialised in telecommunications and undertook assignments with portfolio companies, including as CEO of Tellit Communications Ltd.

Daryl Clarke is a highly accomplished entrepreneur, currently serving as the Chief Commercial Officer and Chairman for Workplace Vision. 

Previously, Daryl was founder and Managing Director of Digitavia and then SVP for EMEA following the acquisition by Diversified. Diversified has revenues of over a billion and provides audiovisual solutions for global enterprise customers such as Google, Netflix, Amazon, Meta, Citibank and many others.

Daryl also works as a mentor for the Peter Jones Foundation and was voted Mentor of the year for 2024. He also mentors a number of SME companies to help them fulfil their growth and exit ambitions.

With the demand for standardised AV/UC solutions and meeting rooms growing so fast, many companies are looking for the sort of global solutions that their traditional IT suppliers provide.  Keith brings a wealth of IT experience and relationships, helping Workplace Vision mould its approach and engagement to meet Facilities and IT requirements.  Before joining Workplace Vision, Keith held sales leadership positions with two global AV System Integrators; before this, Keith had a successful 30-year IT Sales career culminating in becoming Verizon Business UK’s AVP, growing revenues from $250m – $370m over a five-year period. 

Craig Bonner joined Workplace Vision to address this issue by introducing globally consistent services supported by innovative software tools. With over 23 years of experience in the technology sector, Craig has managed projects for various corporate entities. His leadership roles at AVMI and EOS IT Solutions have equipped him with valuable insights into the challenges of achieving efficient and consistent global project delivery. Recognising the significance of post-implementation support, he emphasises the importance of designing projects with ongoing maintenance in mind. Workplace Vision offers a novel approach to achieving consistency on a large scale, leveraging Craig’s engineering background to ensure clients’ workplace objectives are integrated into service-oriented designs.

Kuldip co-founded Workplace Vision and is a Director of the company where he provides strategic guidance and market insights.  Kuldip is Managing Director of Allwave AV, which is regarded as India’s #1 AV/UC integrator by many top multinationals and international system integrators who partner with Allwave to deliver high quality projects and services in India.  Kuldip started his career as an Analyst at The Advisory Board Company in Washington DC and has a well-rounded view of the world having spent a lot of time working with businesses in the Americas, EMEA and APAC.  He serves as a volunteer with AVIXA India and on the Strategic Accounts council for the PSNI Global Alliance.

Luke Cook is an accomplished engineering leader with over 11 years of experience in designing, standardising, and delivering global technology solutions. Currently serving as Head of Client Experience Engineering, Luke leads teams dedicated to creating scalable, consistent frameworks that enhance client experience and operational efficiency. Across more than a decade in the industry, Luke has progressed through roles in technical project management, design architecture, and global standards leadership. Luke has extensive experience in defining and implementing technical standards that ensure reliability and uniformity across worldwide deployments. A key part of Luke’s career has been building and managing high-performing teams, including global Subject Matter Experts and engineering specialists, to provide proactive support and deliver complex projects at scale.

Passionate about standardisation and process optimization, Luke combines deep technical knowledge with a collaborative leadership style to drive innovation and deliver exceptional client outcomes.

Luke Gerrett joined Workplace Vision to lead product strategy and strengthen collaboration across our teams, partner IT channels and end customers. With over 25 years of experience in the AV and collaboration sector, Luke has held senior roles including Head of Service Development at Ricoh Europe, Director of Product & Service Architecture at Kinly, and Global Head of Enterprise Support at AVMI.
Leveraging his deep expertise in Enterprise Managed Services, Luke understands the critical importance of service and product continuity, as well as exceptional lifecycle management.

Stakeholder engagement remains a key priority, supported by his extensive hands-on experience with customer requirements, having spent four years onsite with a leading global bank and a major law firm. This background ensures that clear, effective communication, both internally and externally, stays at the forefront of Luke’s agenda.

With over 30 years of experience in the Audio-Visual industry, Paul is a highly experienced leader specialising in the development and delivery of global managed services. His expertise spans strategic planning, specialist AV recruitment, team leadership, contract negotiation, and end-to-end service implementation and delivery.

He has a strong track record in operational management, including the design and management of service-level agreements aligned to ITIL best practices. In addition, he brings extensive business development experience, consistently creating and delivering innovative, scalable solutions for major global clients, driving both service excellence and long-term growth.